Let’s face it folks, like with many industries, tech has been looming over your roofs, and applications and sites like Trulia and Zillow are revolutionizing the way people research and buy homes. House and neighborhood information is granted immediately by the swipe of a phone screen, and emerging technologies like 360 video and Virtual Reality provide a way to view a home without ever leaving the couch or changing out of PJ’s. So the question is, how do you respond?
You adapt, and reach clients where their lives are; their smartphones. Think about it, during commercial breaks, you might want to see what’s going on in your social media circle, or check the stats of a team in another sport.
As of January 2017, the Pew Research Center states that almost 95% of Americans own a smartphone.
This smartphone era is our television, and your marketing has to be digital. Websites are the new business card, SEO is the new ad, Social Media is the new way to network, and photos and video are the new way to see. Your evolution and embracing of this new wave of technology is key to stay in the market, and if you want to keep getting clients you have to reach them where they are spending most of their time.
Usual tactics of marketing still have their place, face to face contact will never be beat, and smartphones can’t catch the attention of a random neighborhood driver like a huge for sale sign can. With a marketing strategy of face to face contact, print, and digital, you can use the right tools to move your sales. And if all this seems intimidating and hard to muster there are plenty of companies that offer these services for your convenience. We’re one of them, together we can find the right campaign for your needs, and help you in your sales goals.